Kualitas Pelayanan Penjualan Sepeda Motor Pada CV. Akai Jaya Sentral Yamaha Palu
DOI:
https://doi.org/10.55100/administrator.v3i2.34Keywords:
Physical Evidence, Reliability, Responsiveness, GuaranteeAbstract
The aim of this research to know the quality of sales service of CV. Akai jaya Sentral Yamaha Palu. The informant of this research consists of chief of store and consumer of CV. Akai jaya Sentral yamaha Palu. The data of this research consists of primary and secondary data which is obtain from the result of interview of consumer. The data analysis of this research is qualitative.The result of this research show that the quality that seen from physical evidence of CV. Akai Jaya Sentral Yamaha Palu is good enough but need to expand the parking area. The quality of services that seen from reliability in CV. Akai Jaya Sentral Yamaha Palu is good. The quality of services that seen from guarantee of CV. Akai Jaya Sentral Yamaha Palu is not good yet. And the last, the quality of services that seen from empathy of CV. Akai Jaya Sentral Yamaha Palu is already good.
References
Buku
Miles, M. B & Huberman, M. (1992). Analisis Data Kualitatif Buku Sumber Tentang Metode-metode Baru. UIP. Jakarta.
Parasuraman, B & Zeithaml. (1990). Guidelines for Conducting Service Quality Research. Marketing Research, December 1990, pp 34-44.
Tjiptono, F. (2009). Strategi Pemasaran. edisi kedua, cetakan ketujuh. Andi Offset. Yogyakarta
Dokumen
Undang – Undang Nomor 25 Tahun 2009 Tentang Pelayanan Publik
Undang – Undang Nomor 8 Tahun 1999 Tentang Perlindungan Konsumen
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Copyright (c) 2021 Fachrul Reza (Author)
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
